Understanding Concert Promotion For Classical Music Concerts Or Rock Concerts

A concert is a live music event in front of an assembled audience. The concert can be by just a single artist, sometimes known as a solo performance, or by a string orchestra, band, or choirmen, or a combination of these. Concerts are usually organized by the musicians or groups that are performing, but some concerts are sponsored by companies or promoters who want to sponsor a concert. Sometimes concert promoters or bands arrange for concerts as part of a marketing campaign. Other times, a concert is organized by a label or a concert organization. Regardless of the organizing scheme, there are some things that you should know about how to prepare for a concert.


A concert usually starts with the musicians or groups warming up. Usually this includes the piano or keyboard, and the strings are tuned. As the musicians perform their pre-concert warm ups, audience members or other guests are invited to join in. Some concert organizers allow audience members to participate in the warm ups or intermission shows, so that the audience gets a chance to become familiar with the musicians and groups.

During the pre-concert activities, the sound system and microphones will be setup in some sort of public area, such as a cafe, hotel banquet room, or even a street-side park. Once the musicians are ready, the audience should be seated and given a drink or water. The venue will usually have security present to direct audience members or other guests away from the musicians and performers. In some large theaters or auditoriums, the stage is temporarily partitioned off from the audience to prevent the possibility of a concert bug. This stage partition is often temporary and can be removed and replaced with another stage if necessary. Venue staff will usually allow fans to briefly watch a performer or group while they wait for the main act to begin.

The final preparations for the actual concert and any post-concert activities are made by the venue’s management team. These activities include set-up and break down of sound equipment, lighting, banners, and additional entertainment for the audience. Many venues offer a band or orchestra to provide musical solos or to perform an encore at the end of the concert version of a selection. Most bands also provide backing tracks to be played during the break.

When planning a concert tour, venues will often allow fans to purchase special tickets that can be resold to other customers. The same goes for purchasing special seating. After all, there are no two people with the same taste in music or concert attendees. As a promoter, your job is to find the most receptive audience. You can find out this information from past shows or from the audience at a show. For rock concerts, you want the audience to enjoy the music and be excited at the possibility of being at the concert.

Marketing for a rock concert or classical music concert requires knowing the targeted audience and the type of concert that will satisfy them. Some of these audiences are more casual, while others are serious about music. Some attend concerts just for fun and others want to participate and cheer their favorite musician on. Knowing who your audience is will help you plan a successful concert. As a promoter, if you do not understand how a concert should appeal to your target audience, it may mean you have a tough time getting the attention of the audience you are looking for.